![]() ![]() They pay little or no regard for the personal qualities and characteristics of the recipient. Essentially, a realtor will send out as many printed postcards as possible to whatever addresses they can find. Only, instead of spamming inboxes, realtors spam mailboxes. In the Real Estate industry, sending postcard mailers is often called “farming.” It’s the direct mail equivalent of an email blast. ![]() It’s because real estate postcards try to appeal to the masses instead of carefully selecting their ideal potential buyers. Why is this? Bad work by the graphic designer? Weak special offer? But instead, it comes across as cheap and off-putting. For some reason, realtor postcards are prone to weird, cheesy content that is intended to be clever, eye-catching, and enticing. And I can pretty much guarantee that most of those were terrible. Regardless, I’m sure you’ve come across quite a few real estate postcards. If you’re reading this article, then there’s a solid chance that you’re either a realtor or you’re employed by one. Let them convey your brand and distribute your info to an even wider audience.Leave the "Farming" to Farmers and Use Data to Personalize Your Real Estate Postcard Marketing The card mailers are available in different sizes and thicknesses and can include 1, 2, or even 3 detachable cards. ![]() The main content on the card can focus on either your listings, your personal information and successes, your company history and background, and even would be great to use as a reference to referral programs you may provide! These sleek and elegant pieces will give you the opportunity to allow your name to stand out among the crowd and become the Realtor that your prospects need and deserve. We can create the card as personable as you desire to make sure your brand is represented in the best possible way. These detachable cards are a great way to your business card in front of those you wish to work with. Our plastic cards have detachable key-chain tags or credit card size pop-outs that can be removed and kept as a durable business card. Our Plastic Card Mailer is one of the best performing pieces of direct mail advertising available and is sure to get you and your company noticed! This allows you to order only the quantity of postcards you need, without the minimum quantity a standalone order requires.Ĭlick Here for More Information About our Mailing List Services. ![]() Our monthly mid-sized 28mil group run lets you introduce yourself by combining your order with others each month. Target this special demographic with a new movers list that only includes renters in your desired area. Many new arrivals to an area choose to rent first, while they decide where to buy. New Mover’s Mailing Lists Targeting Renters OnlyĪccording to the latest US census, about 14% of residents in the United States move every year. You can target your customers by age, household income, interests, whether there are children present, and even if they are homeowners or apartment dwellers. By targeting your mailing list, you will increase the chances of your card mailer being sent to the right prospect instead of one who would obviously not be your client. What will increase the chances of your listings to be seen by the right people? Combine your postcard with a targeted mailing list. This lets us target prospects that are more likely to respond to your listing. In a direct mail marketing campaign, one very important question you need to answer is: “Who will receive my mailer?” At Triadex, we have spent millions of dollars on proprietary lists. ![]()
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